Ashley Hills occupies one of Arjan's largest single plots, spanning over 400,000 sq. ft. of sellable area across two residential blocks — Block A (North) and Block B (South) — each rising as a basement, ground floor, six residential storeys, and a rooftop level. Together, the two blocks hold 616 apartments, ranging from studios to three-bedroom homes, positioning this as one of the more substantial single-plot launches in Arjan's recent development cycle. TownX Development, the developer behind the AED 662 million project, has been active in Dubai's residential market since 2017, with over 1,774 units already delivered and a further 2,125 apartments currently in the pipeline — a delivery record that gives Ashley Hills more backing than a typical first-time developer launch. Each block includes its own signature sky-beach-style pool, Technogym-equipped fitness centre, and dedicated lobby lounge, with smart entry systems, CCTV coverage, and energy-efficient building management integrated throughout. Arjan itself has matured into a genuine long-term residential district within Dubailand, valued more for its livability — parks, schools, and retail — than for tourism, which has translated into steady rental demand. TownX's pricing here sits toward the accessible end of the Arjan market, aimed at first-time buyers and long-term tenants-turned-owners as much as investors chasing short-term capital appreciation.